Sales Resources
Comprehensive collection of guides, templates, and resources to help you build a successful outbound sales strategy.
Problem-Focused Sales Message Ideas
Generate tailored message ideas that resonate with your prospects' pain points. Stop talking about features, start solving real problems
Custom Signal / Trigger Suggestions
Receive 5 suggested triggers you can use to increase meetings booked and generate more pipeline. It’s almost as good as working with me 😜.
How to Prepare and Write Effective Outbound Message Copy
This short guide breaks down how to prepare before writing outbound messages, and how to structure your messages once you're ready.
SDR Quick Fix Guide
Steal the proven tactics I’ve used with 50+ SaaS teams to double reply rates and book more meetings - without changing your toolstack
60+ B2B Sales Signals
A library of 60+ B2B sales signals with practical descriptions, relevance factors, and time/difficulty ratings to help you identify the best opportunities and craft highly targeted outreach
The Pain & Solution Map
Use this Pain and Solution map to have more relevant conversations with prospects, book more meetings and close more deals. For both SDR's and AE's
ICP and Persona Matrix Worksheet
Use this quick worksheet to define your Ideal Client Profile and key Personas so your reps stop chasing the wrong people and start booking better meetings.
A - Z Cold Email Course
A free 5-part video course, built in partnership with Ocean, showing you how to run outbound campaigns that fill your pipeline. No fluff. Just proven tactics that work. What you’ll learn: Learn the planning system top outbound teams use to stay consistent Build segmented prospect lists using Ocean (and other live examples included) Write cold emails that feel personal — without spending hours on each one Enrich your data to unlock better targeting and relevance Follow a repeatable, step-by-step process to launch confidently
The Effective Seller
A manifesto discussing the current state of outbound sales and where I believe the sales teams of the future will win.