Chili Piper

Chili Piper is a demand conversion platform that qualifies, routes, and schedules inbound leads from web forms, chat, and email into booked meetings instantly, with deep Salesforce integration and automated SDR-to-AE handoffs.

Core Features:

Concierge form routing that qualifies prospects in real time as they submit a web form, routes them to the correct rep based on territory, account ownership, or round-robin rules, and presents calendar availability for instant booking without any back-and-forth.

Handoff automation that streamlines the SDR-to-AE meeting transfer by automatically finding the right AE based on routing rules, combining calendars, and scheduling the next meeting in under 30 seconds, preserving deal momentum.

Chat AI that engages website visitors 24/7, qualifies leads based on conversation and CRM data, and books meetings directly from chat with customisable page-based triggers and journey flows.

Distro lead distribution that automatically routes Salesforce records (leads, contacts, accounts, opportunities, cases) to the right rep based on complex rules and CRM ownership, with SLA enforcement to optimise speed-to-lead.

Built-in enrichment that auto-fills prospect information from top data providers during the form submission and routing process, improving lead quality and reducing manual data entry before meetings are booked.

Best For:

B2B SaaS sales teams with meaningful inbound lead volume who need to dramatically reduce lead-to-meeting time and automate internal routing. Strongest fit for Salesforce-heavy organisations with SDR-to-AE handoff workflows. Platform fee scales with inbound volume (starting at $150/month for up to 100 leads). Used by companies processing thousands of inbound leads monthly.