ZoomInfo
Overview
ZoomInfo is the leading B2B go-to-market intelligence platform, combining one of the largest business contact databases (260M+ contacts, 100M+ companies, 135M+ verified phone numbers) with intent signals, AI recommendations, and sales automation for revenue teams.
Core Features:
Comprehensive B2B database with advanced search filters covering firmographics, technographics, org charts, department budgets, and real-time alerts on funding rounds, leadership changes, and hiring activity
Intent data combining website visitor tracking, content consumption signals, and third-party sources to identify companies actively researching solutions in your category
ZoomInfo Copilot, an AI sales agent that delivers prioritised account feeds, next-best-action recommendations, and AI-generated personalised outreach based on real-time buying signals
Conversation intelligence (Chorus) built into the platform, recording and analysing sales calls with talk ratios, sentiment analysis, and coaching scorecards
Native integrations with Salesforce, HubSpot, Outreach, Salesloft, Marketo, and 100+ other tools, plus digital advertising and website chat capabilities within the broader platform
Best For:
Mid-market and enterprise sales and marketing teams who need the deepest available B2B data coverage combined with intent signals and AI-powered prospecting. Note: All contracts are annual with no monthly option. The Professional plan starts around $15,000/year but most teams land at $25,000+ once mobile numbers, intent data, and key integrations are added. Credit-based pricing means costs can escalate if usage exceeds your allocation.
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