Ocean
Mark's hot take
“Big fan of Ocean. I love how simple the filters are to use to build lists. I start with a lookalike list and then refine with the filters. Where Ocean excels over other databases is the way that they have essentially scraped data from websites, which means if you are searching for a very specific company that only does a specific thing, Ocean is the best tool to find this data. In addition, once you build the account list, you can easily then search for the contacts within those accounts which surprisingly is a challenge in other B2B databases. ”
Overview
Ocean.io is an AI-powered B2B prospecting platform designed to help sales and marketing teams identify, segment, and prioritise high-fit accounts. It goes beyond basic firmographic filters by analysing a company’s digital footprint, technology usage, hiring trends, and buyer intent signals to surface lookalike accounts with high conversion potential.
Use cases include building precision-targeted account lists, running ABM campaigns, identifying warm leads based on intent data, and enriching CRM records with actionable company insights.
Core Features:
- AI-driven company lookalike engine based on your best customers
- Advanced filters including firmographics, technographics, and hiring signals
- Real-time intent data and engagement scoring
- Built-in contact data with job titles and verified emails
- CRM and MAP integrations (e.g. HubSpot, Salesforce)
- Visual list builder and segmentation workspace
Best For:
Mid-sized to enterprise B2B sales and marketing teams running outbound or ABM programs who want to target the right accounts faster without relying on generic list vendors. Especially valuable for RevOps leaders and SDR managers optimising prospecting efficiency.
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