ZoomInfo GTM Studio

ZoomInfo GTM Studio is an orchestration workspace built on top of the ZoomInfo platform that lets RevOps and marketing teams unify data, build audiences, enrich records, and launch go-to-market plays without engineering support. It is not a standalone product and requires a ZoomInfo subscription.

Core Features:

Visual canvas for designing GTM plays that connects CRM, marketing automation, sales engagement tools, and third-party data into one unified workspace

Parallel waterfall enrichment across 25+ vendors simultaneously, using intelligent scoring to select the highest-confidence data point rather than just the first match. Included at no additional credit cost for refreshes within a year

AI-powered audience building with dynamic segmentation, predictive scoring, and real-time filtering by firmographics, technographics, and intent signals

Automated activation triggers that route enriched leads directly into Salesforce, HubSpot, Salesloft, Snowflake, ad platforms, or CSV exports without manual handoff

Pre-built play templates for common GTM motions (re-engagement, expansion, inbound qualification) that launch in minutes rather than weeks, with no developer dependencies

Best For:

RevOps leaders and demand gen teams at mid-market and enterprise companies already using ZoomInfo who need to operationalise their data into coordinated sales and marketing plays. Particularly strong for teams managing 30+ disconnected GTM tools who want a single orchestration layer. Note: Requires an existing ZoomInfo subscription. GTM Studio is a separate workspace within the platform, not a standalone product.